The state of social media marketing on Twitter, Facebook and other is changing faster than any one can predict. Trendsetting ideas come and go, and one strategy used today can be irreverent a few days later. This is why, the endless resource that one can find online might as well be as helpless as not knowing. Though this fast change affects what you can rely, nonetheless keeping yourself updated on changes, new technics and so on is the ultimate tool to staying relevant and on top of things with your own strategy.

For an update on what can still be done on the chief, I am selecting my twelve must use technics from article by Jason Demers from Forbes magazine.

1. Follow more people. Research shows a correlation between the number of people followed and the number of followers.

2. Use a tool like Hootsuite or SproutSocial to schedule your tweets. Posting regularly will increase your engagement and visibility, thereby increasing your follower count.

3. Use Twiends to find new Twitter users you can connect with. Once you’re listed on the platform, other users with similar interests will also be able to find and follow you.

4. Use relevant keywords in your bio so you rank in Twitter search. Don’t forget to include your city or region name to attract local users.

6. Use relevant hashtags in your posts. Tweets with hashtags get at least 2x more engagement, and will help you attract new followers who are searching for those keywords.

7. Ask for retweets. Tweets that include “Please retweet” in their text get 4x more retweets.

8. Find people you know by uploading your email contacts to Twitter. They are likely to follow you back, especially since they know you in real life.

9. Include images with your tweets. Research suggests that tweets with images receive 18% more engagement than those without.

10. Tweet on the weekends. Dan Zarrella’s research indicates brands get 17% more engagement on the weekends than during the week.

11. Reference users in your tweets. When replying to or mentioning other users, be sure @mention them. People are much more likely to engage with your tweets when they’re mentioned by name.

12. Respond publically when your response would be useful to others. Instead of direct messaging responses to public questions, share your knowledge publically, @mentioning the person who asked.

You can read the full article here.